Guide to using social media for councillors
publication
23 Mar
The 'Social Media Guide for Councillors' is launched today as a joint publication edited and put together by the IDeA's social media expert, Ingrid Koehler and turned into an online resource for local government by the 21st Century Councillor team. This follows on from the successful 'TweetyHall' (which tracks the tweets from local councillors) launched last year by the Leadership Centre for Local Government in partnership with FutureGov
The guide is aimed at councillors who are already some way to understanding the potential of using the web - and want to take it to the next step in terms of using all the free tools and resources that are now online.
"Good communication with residents is the bread and butter of most councillor's day to day interactions," says Ingrid, "and we are certainly not suggesting that social media is a substitute for good old fashioned knocking on doors, or leaflets that tell residents what is going on in the council or in their local area.
"But many councillors realise that by using social media they are able to target new audiences and 'listen in' and indeed contribute to conversations happening outside the formal political sphere"
The site features casestudies from local councillors, top tips, top myths, helpful links to online video guides and much more - all at the guide to using social media
The guide is aimed at councillors who are already some way to understanding the potential of using the web - and want to take it to the next step in terms of using all the free tools and resources that are now online.
"Good communication with residents is the bread and butter of most councillor's day to day interactions," says Ingrid, "and we are certainly not suggesting that social media is a substitute for good old fashioned knocking on doors, or leaflets that tell residents what is going on in the council or in their local area.
"But many councillors realise that by using social media they are able to target new audiences and 'listen in' and indeed contribute to conversations happening outside the formal political sphere"
The site features casestudies from local councillors, top tips, top myths, helpful links to online video guides and much more - all at the guide to using social media